Per per click marketing (PPC) is a medium that we know and love. It’s an important part of any business marketing mix and an activity we highly recommend. Good PPC campaigns are revenue generating, cost effective and they bring visibility quickly.
Put simply, PPC is the art of intelligently using keywords associated with your products and which your customers will search. Simultaneously, clever adverts are placed that attract people looking for products and services like yours. When set up correctly, PPC is a highly effective way to drive qualified customers to your site, at the correct stage of the sales funnel, giving you new leads likely to convert / buy.
When we work with a client our first job is to understand how you operate, who your customers are and what you want to achieve. This allows us to understand your USP/s.
Digital marketing uses a variety of tools to identify the customers most likely to react positively to your message and to engage them with targeted communications. This approach gets results. At LGM we believe you should get involved in digital activities as much as you can and would like to. We love and welcome your input.
How does we work? After some initial research we create campaign/s closely allied to your overall marketing strategies and brand with your budget in mind. Next comes AB testing and trialing, tweaks and changes and some more testing. This doesn’t stop Google doesn’t change so the tactics we employ shouldn’t either…. We don’t set up campaigns and leave them we activity monitor to ensure we getting you the best ROI.
Social Media Campaigns
We are strongly believers in the power of social media CPC advertising. Facebook, Twitter, and Linkedin are just a few of the platforms that provide excellent opportunities for bespoke advertising to segment and then target people that match your customer profile exactly. your exact customer as possible. When done well this activity can bring an extremely good ROI.
We where hired for a house music event in Bristol. Only a quarter of the tickets were sold a week out from the event. After speaking with the client and segmenting geographically then targeting the artists there where preforming own fans we able to sell out the event within a couple of days.
Key to conversions – Excellent landing pages.
We can come up with the sexiest campaigns in the world… However, if the landing page we are sending your customers to isn’t right then we are not maximizing its effect and your ROI. We like work closely with our customers on landing pages, so we can maximize your returns from the valuable traffic you get.
We bring results
Local dedicated team
Years of experience
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I AM DELIGHTED WITH THE CREATION OF THE WESCO-SHOP.CO.UK WEBSITE, THAT HAS RECEIVED EXCELLENT PRAISE AND ACCLAIM FROM MANY DIFFERENT SECTORS AND PROFESSIONALS….I WOULD RECOMMEND LIAM AND LGM TO ANYONE WHO WANTS TO CREATE OR RE-VAMP AN EXISTING WEBSITE, AS YOU WILL BE IN VERY SAFE, CAPABLE AND TRUSTED HANDS.